Trending · ~$25,000–$30,000 (secondary market)
Rolex GMT-Master II "Pepsi" (discontinuation fallout)
Rolex's 2026 catalog reportedly dropped the Pepsi GMT-Master II, a move flagged by watch outlets ahead of and during Watches and Wonders 2026. Without a Pepsi to absorb demand, commentators note displaced buyers are turning to other GMT colorways such as the Batman and Sprite. One outlet estimated the Pepsi, trading around $25,000, could climb toward $30,000 or higher on secondary markets by year end.
← Back to trending watches