Trending · Announced 2026-05-12 · $385–$420 retail (resale sets reported up to $21,000)
Audemars Piguet x Swatch Bioceramic Royal Pop Collection ("Royal Pop")
A collaboration marrying Audemars Piguet's iconic Royal Oak and Swatch's POP watches from the 1980s, the Royal Pop is a collection of eight bioceramic pocket watches worn on lanyards or keychains rather than the wrist. Priced around $385–$420, the May 16, 2026 launch triggered massive queues, forced store closures across cities including Paris, Milan, London, and New York, and police involvement, with the full eight-piece set immediately reselling for thousands online. Experts remain divided, with some calling it a genius democratizing move and others dismissing it as an odd novelty, but it has dominated watch-world conversation more than any other release this year.
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