New Release · Announced 2026-04-14
Audemars Piguet Atelier des Établisseurs (new artisanal program)
Audemars Piguet rejoined Watches & Wonders Geneva for the first time after leaving watch fairs in 2019, and used the platform to unveil the Atelier des Établisseurs, a project reviving the historical établissage system where specialized artisans — engravers, enamellers, lapidarists, and watchmakers — contribute components to a unified timepiece. Based at the Musée Atelier in Le Brassus, it emphasizes handcrafted, small-scale watchmaking over mass production. Industry press called AP's return the single biggest storyline of the 2026 fair, given it marked the first time Rolex, Patek Philippe, and AP all exhibited together.
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